Fully Booked
Fully Booked
Grow your business with a published book in less than a year!
You're Invited into this step-by-step book coaching program that takes you all the way from blank page to finished manuscript to final, polished, beautiful published book with your name on the cover–and into the hands of your dream clients.
You can exhale, knowing you will be celebrating your book launch a year from now. It’s not a pipe dream. It’s a GIVEN.
No cutting corners, no hastily cobbled-together mess, no feeling rushed or embarrassed of the end result. No more letting imposter syndrome or a busy schedule hold you back. No more pushing it off another year.
A year from now, you will have a beautifully designed, expertly edited, and captivating book that captures YOUR authentic self and draws clients toward you like a magnet.
“There is no one in the world who could have brought this book out of me the way Dallas did. She is an absolute superstar and fountain of writing knowledge. I have such respect and gratitude for Dallas and the way she helped me bravely bring my book into the world.”
Imagine:
You arrive at your favorite local bookstore, the one you've visited countless times as a reader. But today, you're not just a visitor; you're their featured author.
As you step inside, a poster catches your eye—it proudly displays your beautiful book cover and photo. Chairs are set up, ready to welcome the audience that starts filling them—one by one, familiar faces and unfamiliar faces alike. Clients, biz besties, friends, family, neighbors, all brought together for this special day. Their presence fills your heart with joy.
As the event begins, you open the glossy cover and read the first pages aloud, capturing the attention and imaginations of the audience. Their eyes are fixed on you as they hang on your every word. Through blurry, tear-filled eyes you see that the room is alive with enthusiasm and support. Questions emerge, and you engage in lively conversations, discussing your mission, your business, and the profound messages within your book.
After your talk, you sit at the table stacked high with your books, signing copies for your long line of friends and fans. People tell you how much your words have impacted their life. Others buy copies for friends, excited to pass on your wisdom to others. And many people ask about your coaching programs and how they can work with you. Your book was just the beginning – they want more.
You realize in this moment that you embody the identity of an author and an expert effortlessly—it feels as natural as breathing. You have transformed into the person you always aspired to be, a dream version of yourself that once seemed so distant.
You’ve entered your Author Era of business.
"Dallas’s program was just what I needed to get my book out of my head and onto paper. Every week, I looked forward to our coaching calls and her positive energy. I never thought I would be a published author, but Dallas made it happen. I recommend her program to anyone who is dreaming of writing a book. I know I will definitely be using her services again for my next writing adventure."
You'll Walk Away With
A gorgeous, finished, polished, published book that captures your authentic self and aligns perfectly with your business growth goals
A detailed, individualized book launch and marketing plan for how exactly to use YOUR book to grow YOUR business in a way that fits with your personality, energy, and season of life and fits with your other launches
Forget the fleeting trends – you will have a stable, long-term asset for your business – something that opens doors and gives you opportunities and draws clients effortlessly into your funnel
Dynamic, magnetic content that you can repurpose again and again
Fresh momentum and renewed spark for your business, your clients, and the magic of the work you do in the world
Your legacy, down on paper. Generational wealth through the stories and knowledge you are passing down to your children.
The boldness and brave vulnerability that comes with planting your flag in the sand, publishing your book, and saying to the world, “This is who I am, this is what I stand for, this is what I believe in.” You’ll start finding it’s easier to write emails and social content that converts too!
A community of author/entrepreneur friends who just GET IT and will support you and cheer you on through the process of writing and publishing your book, and beyond.
"The live support that Dallas offers and how she customizes it to each person is crucial to moving forward in your book. It takes you so much further than if you try to go it alone without that support. Even though this is a group atmosphere, it feels so customized and personalized, which is so important in whatever phase of writing your book you are in."
Your Live Coaching Support Includes:
(and yes all calls are recorded if you need to miss for any reason! These calls are your permission to show up as you are with compassion for your creative self, even if your kids are shouting in the background, your cat is napping on your lap or you’re joining audio-only from your phone in your car while waiting in the pick-up line)
I purposely built this program with a lot of margin and spaciousness because I know you are a busy woman with a lot on your plate. We have three weeks on/ one week off from calls. The “on” weeks alternate between coaching calls (for you to ask questions and get unstuck) and coworking calls (for you to actually have scheduled time to get your book done in the creative energy of community.)
Hone your ideas into a book that converts readers into clients with my simple three-pillar framework and customizable chapter templates. Gone are the days of spinning your wheels, trying to organize a hot mess of a Google doc, or second-guessing yourself again and again. Follow the plan and watch your pages pile up week after week!
Much like growing a business, there is a lot of emotional work, facing our fears and doubts, healing and upleveling that occurs when we are doing this incredible work of writing a book. These calls are a safe space for you to bring whatever you are struggling with, whatever is feeling heavy, what you want to brainstorm with your pod sisters, or maybe you just need that reminder that you are not alone in this journey!
Relax knowing that you already have this time blocked off on your calendar to work on your book in an intentional, distraction-free, energizing creative community. Even though we are all in our separate offices (and separate time zones!) there is something that feels *magical* about virtual coworking time. This is the perfect time to devote to those chapters that feel messy or hard to write. Many clients say the momentum from these coworking calls inspire them to do more writing sessions the rest of the week than they would have alone.
Unlimited access to private Facebook group for support from Dallas and your biz-author sisters. Brainstorm if you’re stuck, check in for accountability on your writing sessions, and receive real-time feedback on your book as the pages pile up. A place to check in between calls and just BE with other women who get what it means to be writing a book! Finally, a place where you can exhale and not have to explain why you are jotting down notes and ideas at all hours of the day :)
At the end of every week, send me your pages and I will read them and give you feedback and encouragement. Instead of writing into the void, feel the momentum and motivation that comes from knowing that you actually have a real live human who loves you and is waiting to read your pages every week! Additionally, professional editing is part of the package – when you’ve finished the rough draft, either me or a professional book editor on my team will copyedit and proofread your entire book.
Professional, gorgeous book cover design and interior design done for you (with your guidance & ideas, obviously!) so your book stands out on the shelves. Full-service publication of your book as a paperback and ebook, and hardcover if you wish, under the Breakthrough Books publishing imprint. You retain total control and keep all the royalties!
At the end of our twelve months, come together with your author sisters to laugh, cry, pop the bubbly and celebrate the surreal joy of holding your literal book in your hands.
Fully Booked Exclusive Resources:
You get LIFETIME ACCESS to these trainings and templates. Think of this as your “writing toolbox” that you can always come back to again and again if needed. The short videos and simple worksheets are designed to fit your busy life, and organized so that you can easily share them with your biz team or find exactly what you need no matter where you are in the process
Write Your Book Course
Get clear on your “why” for writing this book, establish your nurturing writing routine, determine your three pillars, write your book outline and chapter template, learn how to tell a compelling story, use details to boost your writing power, find your greater meaning, move past imposter syndrome and embrace your writing confidence.
Publish Your Book Course
Editing and clarifying your message, how to best work with an editor, writing a riveting book summary, creating a book marketing plan that aligns with your business goals, writing your book sales page, creating your book launch team, all about pre-orders, planning your dream book launch, how to get reviews for your book, using your book to open doors.
How to Launch a Speaking Career as a Published Author
Dallas chats with her client, author and motivational speaker Lauren Cook, about how she launched a profitable speaking career after self-publishing her first book. She walks you through the exact steps she took to become an in-demand keynote speaker and how you can do the same as a published author.
More Program Perks! You also get...
Joyful Book Marketing Program
The Write Your Book Summit Replays
Complete Checklist for an Amazing Writing Session
Your Book Matters signed paperback
12 Days of Writing Gifts mini-course
Investment
Fully Booked small-group program
March 2, 2026 - February 27, 2027
12 Months of Support | All-Inclusive Publishing Package
*Spaces are limited*
Pay now to secure your spot and receive a $1,400 savings for paying in full.
Pay one installment now to secure your spot, and then pay 11 additional monthly installments.
If you feel like...
You’re struggling to sign dream clients consistently and you have the feeling that part of it has to do with the need to take up more space, use your voice and share your story and perspective.
You can’t shake this feeling that you could be BIGGER – that while you are doing what you love, doing work that matters to you – you still have so much more to give, so many more people to reach with your work.
You struggle to take yourself seriously as a business owner, a leader, an expert. You doubt yourself and second-guess yourself.
You’ve toyed with the idea of writing a book – it’s definitely up there on your “someday list” – but you have no idea where to begin.
You feel lonely in your business. You crave a community of other women who will cheer you on through the highs and console you through the lows, who will motivate and inspire you and help you stay accountable.
You want to write a book (it feels a bit scary to even say that out loud, but yes! You want to write a freakin book!) but you get overwhelmed just thinking about it. It’s hard to imagine finishing writing the dang thing but then how do you actually get it published?
You are ready to uplevel in your business, and honestly in your life too. You look around at other entrepreneurs getting featured in the media, being interviewed on podcasts, speaking at summits, and there’s a big neon sign inside you that says, I want that too!
Join Fully Booked
Just Remember
There’s nothing wrong with you. Writing and publishing a book is HARD to do alone.
There’s a reason 80% of people want to become authors… but only 3% actually do.
This mastermind is for the woman who wants to be in that 3%... without burning out, cutting corners, sacrificing your work/life balance, or going off-grid at some cabin in the woods for three months.
This is for the woman who is ready to embrace writing your book as something that gives you life, fuels your energy, and is the BEST gift you could ever give your business, income, and future self.
"Highly recommend signing up for this steal of a deal. Dallas will wiggle her way into the softest part of your heart and the highest level of your brain within minutes! She is the first coach who has truly inspired me to live my dream of becoming an author."
About Me
My name is Dallas, like the city in Texas (although, fun fact, I was not named after the city–I was named after my Gramps, whose middle name was Dallas.) I’m the author of nine best-selling books in a variety of genres, and I have more than two decades of experience in the publishing industry.
I’ve lovingly helped women around the world write and publish books and share the stories that matter most to them – and, in doing so, embrace their thought leadership, uplevel their income, and step into their best lives.
When I’m not writing or talking about writing, I spend my days chasing after my two young daughters; soaking up time with my husband; hiking trails at a local park; tackling my always-overflowing TBR list; and baking pumpkin spice everything all year long.
Note:
Just like building our business is really challenging when we try to do it alone, writing our book is extra difficult when we try to do it without support.
And after the marathon of writing our book, then there’s editing, cover design, interior design, the actual nitty-gritty of publishing and ISBN numbers and copyright and distribution and formatting and–is your head spinning yet??
That’s why I’m here to not just be your coach through the process of writing your book, but to also be your guide and project manager through all the steps of publishing with my team of trusted book designers.
Writing your book is a vulnerable process. Your time, money and energy are precious. Your investment in me as your book coach is not an honor I take lightly.
I promise to care for your book as if it were my own, to hold your hand through every step of the process, and to give you the kind of personal mentorship that you can only get from someone who truly takes the time to know you, your business and your vision.
Let’s chat to see if my style and approach will work for birthing your book!
FAQs
March 2, 2026 🎉
I work with clients around the world and I know you are juggling a lot of plates, so this is a big one! After you register for the program, you’ll get a link to vote on which time options work best for you. It will be a weekday between 9am and noon PT. We will have three calls per month, and they alternate between coaching calls (for you to get your questions answered in real time from me + the group) and coworking calls (for you to actually write your book within the invigorating creative energy of the group.)
We will be together for a full year – it’s expected that you will have launches and vacations and “life things” come up during the program, and that’s okay! When you sign up, you’ll receive a calendar with all the important dates and deadlines to keep your book on track. I deliberately built in plenty of spaciousness and catch-up weeks to prepare in advance for those times when “life lifes!”
The program is designed to fit around your life and business. It’s here to support YOU, not to be a source of stress. Come to the coaching + coworking calls when you are able (from your desk with video, or you are always welcome to take the call from your phone or have your video off)... clients tell me that even just listening in to a call shifts their vibe and energy for the week. If you have to miss, you can always access the call recordings and get support in our private Facebook group. All calls are recorded and well organized. All resources are well organized for easy access.
This program is capped at 10 women. Big enough to have energy and momentum that carries you through to the finish line of your book, and small enough to get lots of personal attention from me every week – I will grow to KNOW your book and your business, and I treat your book like my own. My team assists with editing and book design, but I am the sole coach in the program and you will always get 100% of my attention and care. I always reply to questions within 48 hours on weekdays.
Your book is the best business card you could ever have. Being an author opens doors and opportunities for speaking, summits, and more. It instantly uplevels your expertise and authority. Clients have noticed a shift in their confidence, the way they show up on sales calls, their energy and clarity – even when they first begin writing, before their book is published! The intentional way I’ve structured this program, tapping into your creativity will actually ADD to your business in the most momentum-building way.
Looking at your ascension model, your book is a gateway. Your book is an introduction to your teachings and to YOU. Someone who reads your book will get to know you, get to know your coaching style, and feel like you become a dear friend. The clear next step is working with you. The goal of your book is to give them a glimpse of the transformation that is possible… while leaving them wanting more.
Yes! The program is structured very intentionally, where everyone is working on a certain number of pages each week. (With breaks built in every three weeks so you have plenty of spaciousness and time to “catch up” if needed!) At the end of every week, send me your pages and I will read them and give you feedback. Additionally, professional editing is part of what you get in this program – when you’ve finished the rough draft, either me or a professional book editor on my team will copyedit and proofread your entire book.
Look, I’ll be honest: there is never a “perfect” time to write your book. I totally get that you’re busy. And that’s why I built this program specifically for YOU, the busy and ambitious entrepreneur – with a book in your heart but also with a lot on your plate. This program is no fluff, no busywork – just a simple, foolproof path that delivers results. With the perfect combination of 1:1 support, community support, and done-for-you templates and deliverables so that you can actually write and publish your book WITH the celebration and glow-up but without the common headaches and hassles.
I deliberately built in spaciousness and plenty of margin for those times when you’re busy with a launch or life is “lifing”... every fourth week is planned as a “catch-up week” so there is lots of buffer time built in. Send me your pages each week as you write so that you get real-time feedback and help if you hit a snag, feel confused, or want to make sure that what you’re writing makes sense to the reader. Follow the simple plan, use your chapter templates, and let the momentum of your writing sisterhood carry you through to the finish line!
The best way for me to see if you are ready and if this program is a match for you and your business, is for you to schedule a short clarity call with me. Here’s the link to do so!
No, this program is for any woman biz owner with a book in her heart. You are probably a much more “experienced” writer than you ever give yourself credit for – just think about all the content you create for social media and emails and program content! This program takes you week by week through my simple three-pillar framework of writing your book in YOUR authentic voice and style. (And later in the program, your editor will help catch any spelling or grammar mistakes or if you accidentally used the word “incredible” eighty-four times.)
- A beautifully published, real printed BOOK that feels authentic to your voice & aligned with your business mission
- An abundance mindset and upleveled confidence about sharing your thought leadership with the world as an author
- Renewed love for your business, clients, and the power of the work you do that changes lives
- Your dream book launch event ready to go – a bucket-list day you will forever cherish
- A clear marketing plan, individual to YOU and your book, on how to use your book to grow your business
- A sisterhood of author/biz friends, writing buddies, and a sense of belonging that you will carry with you even beyond the container of the program
- Clarity, inspiration and vision about where you have been and where you and your business are going in the years to come!
This program is designed for women entrepreneurs (i.e. life coaches, health coaches, business coaches, therapists, graphic designers, online course creators, speakers) who are ready to grow their business with a nonfiction book. If you hate writing or don’t have the dream of publishing a book, this program is not the best fit. If you are interested in writing fiction or memoir, check out my other small-group coaching program Thriving Authors Academy.
The coaching and co-working calls are scheduled for 3 hours/month. For the first six months, when you are writing the rough draft of your book, I would suggest you block off 2-3 hours a week for writing time. (However, this could be the same time you are already spending in your business doing content creation – we’ll talk about how to use what you are writing in your book as current and future content in your business!) For the second half of the program, you won’t need more than 1 hour/week, if that. A lot will be happening behind the scenes to get your book through production, without you having to worry about any of the logistics – my clients like to say “the magical book elves” are working on it for them! :)
Yes! You get lifetime access to all the course content, trainings and call recordings.
Click the link below to reserve your spot! The program is capped at ten women, so spots are very limited! You can also click here to schedule a free 20-minute call with me if you have questions or would like to talk through your specific book idea with me!
Here’s to Birthing Your Book
Your book is an extension of yourself, a manifesto to be proud of, and a crucial aspect of your legacy that will live on. Commit now to getting your book out of your head and onto the page. Let's do this together!